Bolle is a disruptor in the low/no-alcohol sector – they use pioneering technology to create a brewed drink which sits neatly alongside wines in terms of flavour notes, with none of the alcohol.

We were engaged to help define their marketing strategy; build their brand personality and presence across relevant social media channels for their target audiences; manage their e-commerce site, and (excitingly) to coordinate their launch party.

In such a radically expanding market, it was important to us to get to the heart of the sober-curious movement and really play upon the unique offering that Bolle brings to the alcohol-free sector.