Marketing strategy and design for a sustainable plant-based start-up.
Plant Punk is an exciting new disruptor brand in the plant-based foodscape. Its founder, award-winning chef Dave Ahern, passionately believes that the way forward is 100% natural, sustainable ingredients – two elements that are currently lacking in the vegan food industry.
We worked with their existing brand guidelines to create a tone of voice and visual personality for social media and marketing materials, and we also designed the front-end of their website – as loud and unapologetic as the brand itself.
I worked with Orange Lizard through the rebranding of my company, and one of the things that impressed me most is how much they got to know and understand us as a company – not only our products but what motivates us and what we wish to achieve. They helped us to take that essence of who we are and turn it into a brand.
Dave Ahern – Founder, Plant Punk